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Technical Demand Generation Manager
Foxglove
IT, Sales & Business Development
San Francisco, CA, USA
USD 140k-190k / year + Equity
Posted on Oct 21, 2025
Location
San Francisco, CA
Employment Type
Full time
Location Type
On-site
Department
Go To MarketMarketing
Compensation
- For this role we offer $140K – $190K
Robotics will have a massive positive impact on the world economy and global human productivity over the coming decade. At Foxglove, we're excited for this future, and we're building powerful open source and commercial tools to accelerate it.
We're an experienced team of independent thinkers, with a passion for creating high quality products. We're looking for self-motivated and fast-learning individuals to join our mission.
About Foxglove
Foxglove is building the platform for robotics and Physical AI development and operations. Our mission is to accelerate the research, development, and scaling of autonomous systems by providing powerful infrastructure for data visualization, management, and operations. Thousands of developers and organizations rely on Foxglove’s products to bring their robotics systems to production.
We’re looking for a Technical Demand Generation Manager to design, execute, and optimize the programs that fuel Foxglove’s growth engine. You’ll combine creative storytelling with data-driven experimentation to create awareness, capture intent, and build pipeline across our developer and enterprise audiences.
This is a high-impact role for someone fluent in both the art of marketing and the science of systems — comfortable building campaigns, analyzing funnel data, and automating what scales.
About the role
As the Technical Demand Generation Manager, you'll own the strategy and execution of Foxglove's full-funnel demand programs. You'll craft multi-channel campaigns - from ABM sequences and SEM ads to webinars and intent-based outreach - that educate, inspire, and convert robotics and AI developers.
You’ll partner closely with Marketing Ops, Product Marketing, Sales, and DevRel to turn awareness into activation, and activation into revenue. You’ll measure everything, iterate quickly, and help build a predictable, scalable pipeline engine for Foxglove’s next stage of growth.
Develop and execute demand generation strategies to drive qualified leads and sales pipeline growth.
Collaborate with sales and product teams to align goals, target audience, and messaging.
Manage marketing automation and lead nurturing processes through email, content, and social channels.
Analyze and report on campaign performance, providing insights and recommendations for improvement.
Create and execute ABM (Account-Based Marketing) strategies for high-value targets.
Coordinate with external agencies and vendors to support marketing initiatives.
Optimize lead scoring and qualification processes to ensure a smooth handoff to the sales team.
Continuously test, measure, and refine campaign strategies to improve conversion rates and ROI.
Location
We’re a small global company with team members primarily in the U.S. and Australia. We maintain Pacific Time hours and hire within ±4 hours of U.S. time zones to ensure effective collaboration.
For this role, we ideally looking for someone to work onsite from our office in San Francisco, since there will be significant robot hardware interactions.
What you’ll do
Own Foxglove’s demand generation strategy across awareness, consideration, and conversion — designing campaigns that create and capture demand across key audience segments.
Plan and run integrated ABM campaigns, combining paid, email, and social outreach to engage target accounts and accelerate pipeline.
Launch and optimize SEM campaigns (Google Ads, YouTube, LinkedIn) focused on high-intent search and discovery across robotics and AI keywords.
Develop and manage intent-based outreach programs — leveraging behavioral, firmographic, or trigger data (e.g. pricing page visits, job changes, tool adoption) to deliver timely, relevant engagement.
Design and execute email and LinkedIn outreach programs, working with Sales to align messaging, targeting, and cadence.
Host and manage live events and webinars, from planning and promotion to execution and post-event follow-up — showcasing Foxglove’s expertise and community stories.
Partner with Content and DevRel teams to transform educational and community content into demand-driving assets and nurture campaigns.
Collaborate with Product Marketing and Sales to develop segmentation, personas, and messaging frameworks that align campaigns with business goals.
Track and analyze campaign performance, building dashboards and reports to measure impact across funnel stages (MQL → SQL → Opportunity → Revenue).
Continuously test, learn, and optimize — channels, messaging, offers, and creative — to improve conversion rates and ROI.
What we’re looking for
Experience: 5+ years in B2B SaaS demand generation, growth, or marketing operations roles, ideally with developer or technical audiences.
Technical proficiency: Comfortable with tools like HubSpot, Salesforce, GA4, Looker, dbt, Segment, LinkedIn Campaign Manager, Google Ads, and automation workflows.
Full-funnel mindset: Deep understanding of how to drive awareness, engagement, and conversion across long sales cycles and PLG motions.
Analytical and data-driven: Skilled in building and interpreting dashboards, tracking attribution, and translating data into actionable insights.
Creative campaign builder: Ability to design multi-touch programs that blend storytelling, content, and performance marketing.
Strong communicator: Can craft clear, compelling messaging for technical and non-technical audiences alike.
Cross-functional operator: Comfortable partnering with Sales, Product, DevRel, and Marketing Ops to align on strategy and execution.
Experience with intent data platforms: Default, Clay, Apollo, RB2B, Common Room, etc
(Bonus) Familiarity with robotics, AI, or developer ecosystems and a genuine curiosity for technical audiences.
What We Offer
$300 monthly budget towards commuter benefits or building your personal workspace (remote only)
Competitive equity grant in a Series A company
Medical, Dental, Vision, and Term Life insurance coverage at 100% for employees and 75% for dependents
401k matching up to 4%
4 weeks vacation, plus holidays and winter break
All expenses paid company off-sites 2x/year
Compensation Range: $140K - $190K