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Art Director
Train Fitness
Toronto, ON, Canada · New York, NY, USA
Posted on Dec 20, 2025
Motra’s Art Director will be the creative engine shaping our visual identity across product, brand, and culture. You will lead concept development, set creative direction, and ensure executional excellence across all touchpoints - from app UI to film, photography, campaigns, and social.
This role goes far beyond making things look good. You will be responsible for creating a visual world that reflects Motra’s philosophy: movement as expression, technology as intuition, and training as a deeply human experience. As a foundational member of the creative team, you will play a central role in building one of the most iconic brands in fitness and consumer tech.
What You’ll Do
Creative Direction & Concepting
- Own Motra’s visual direction across brand, product, marketing, and content.
- Develop high-level creative concepts for campaigns, product launches, and storytelling moments.
- Define the brand’s visual system: photography, typography, motion, layout, colour, lighting, and overall tone.
Brand Development
- Collaborate with Motra leadership to refine and expand Motra’s identity as we transition from Train Fitness to Motra.
- Build a cohesive, scalable design language that works across mobile, web, social, and physical environments.
- Ensure every visual expression of the brand meets an extremely high standard of taste and craftsmanship.
Content Creation & Direction
- Lead art direction for photo and video shoots - including casting, styling, lighting, and creative mood.
- Direct motion graphics, animation, and video storytelling.
- Guide creators, freelancers, and internal team members to execute against the brand’s creative vision.
Product & Marketing Integration
- Collaborate with product designers to bring brand expression into the app experience.
- Partner with marketing to concept and execute growth campaigns, social content, and launch assets.
- Ensure that creative work supports business goals while pushing aesthetic boundaries.
Leadership & Collaboration
- Provide feedback, mentorship, and creative leadership to designers, videographers, and outside collaborators.
- Manage creative workflows from concept → production → delivery, often rapidly.
- Protect Motra’s creative integrity while enabling fast execution.
Who You Are
- 5–8+ years of experience in visual design, or creative direction, ideally in a design-forward tech or consumer brand.
- A portfolio that demonstrates world-class taste, originality, and conceptual thinking.
- Deep experience developing visual identities, directing shoots, and building brand systems.
- Strong creative instincts paired with an ability to communicate meaning through visuals.
- Videography, photography, and motion graphic skills are an asset but not required.
- Able to work across mediums: digital, social, product UI, campaign creative, video, and brand worlds.
- Comfortable working in a fast-paced, ambiguity-heavy environment with high expectations.
- Passionate about fitness, movement, and technology - ideally a lifter, athlete, or creator yourself.
Who We Are
Motra is building the future of movement-based technology. We believe the most natural interface humans have is their bodies, not a touchscreen. Our platform transforms human motion into real-time intelligence, enabling strength training that feels frictionless, intuitive, and deeply connected to the way people actually move.
Our technology automatically detects 470+ exercises, counts reps and sets, and captures detailed movement data through the Apple Watch, without a single tap. More than 4 million workouts have been logged to date. Backed by top technology and fitness investors, Motra is on a mission to bridge the physical and digital worlds by redefining how people interact with fitness.
We’re now entering a new chapter: the evolution from Train Fitness to Motra. As we prepare for the next wave of growth, we’re hiring an Art Director to build, scale, and elevate our brand.