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Growth Lead
Train Fitness
Sales & Business Development
New York, NY, USA
Posted on Mar 6, 2026
Hi 👋 — we’re Motra.
We believe in a future where humans interact with technology through body movement—not a touchscreen. We’ve raised $5M+, are backed by top investors in technology and fitness, and are relentlessly driven by our mission to bridge the gap between the digital and physical world.
Our product, Motra, is an iOS application that automatically tracks 470+ unique exercise types, counts reps, and provides deep movement analytics—100% powered by Apple Watch motion data. To date, we’ve logged 4M+ workouts, and growth is accelerating.
We’re now looking for a Growth Lead to own growth, brand storytelling, and go-to-market execution as we enter our next phase.
What You’ll Do
- Own and scale growth across paid, organic, and lifecycle channels (App Store, social, content, email, referrals).
- Build and launch a new brand narrative that positions Motra as the most advanced strength-training platform in the world.
- Drive end-to-end marketing strategy: positioning, messaging, acquisition, retention, and monetization
- Lead App Store Optimization (ASO), conversion optimization, and performance marketing experiments
- Create and oversee high-impact campaigns across social, web, email, and partnerships
- Collaborate closely with design, product, and engineering to align launches and features with growth goals
- Develop a deep understanding of our users—lifters, athletes, and serious gym-goers—and speak to them authentically
- Move fast: take ideas from concept to live campaign in days, not months
Requirements
- Strong understanding of fitness, lifting, and gym culture is critical—our users can smell inauthentic marketing instantly
- 5+ years of experience in growth, product marketing, or performance marketing at a high-growth startup or consumer brand
- Proven ability to scale user acquisition and retention for a consumer mobile app
- Deep familiarity with paid social, influencer marketing, ASO, and analytics
- Strong copywriting and storytelling skills across short-form and long-form content
- Highly analytical: comfortable working with funnels, cohorts, LTV, CAC, and experimentation
- Ability to operate across brand, product, and growth marketing simultaneously
- Experience in health, fitness, or consumer subscription products is a major plus
About the Role
- We hire for obsession and ability, not resumes. You should live and breathe growth.
- Marketing excellence is non-negotiable. You should be relentless about performance, clarity, and impact.
- Aspire to build one of the best consumer brands in fitness—period.
- You’ll have an owner’s mindset: compensation, equity, and responsibility reflect that.
- This is a hands-on role. You’ll be executing, experimenting, and learning every day—not delegating from the sidelines.
- Expect to work in a small, elite team where speed and judgment matter more than process.
About Our Culture
- Intensity & Uncertainty: Aggressive goals, fast iteration, and no safety net. This is not a lifestyle role.
- Redefined Work Ethic: Just like the gym—progress comes from discipline, consistency, and showing up every day. “Work-hard play-hard” is a myth.
- Collaboration & Focus: We value close collaboration and sharp feedback to move faster and build better.
- Growth Outside Comfort Zones: If you’re not uncomfortable, you’re not growing.