Scroll
Marketing Executive
Virti
Marketing & Communications
Bristol, UK
Posted on Nov 22, 2024
As the learning landscape continues to evolve, Virti is uniquely positioned to help organizations accelerate learning transformation in all industries.
Via immersive learning, artificial intelligence, and gamification, we drive employee engagement, trust and enable the world’s leaders to create and scale immersive learning. Virti is a different reality that incorporates imagination and new technology to create safe environments for people to learn, experiment, apply, play, and work.
Our solutions are used in training centers, simulation centers, healthcare, universities, and across corporate learning and development. Some of our customers include Amazon, Weill Cornell, the University of Texas Medical Branch, NHS, and Maudsley Learning. The replication of real-life simulations and two-way conversations is perfect for ongoing skill development and transfer.
Certified as a Great Place to Work 2023 and named A TIME Best 100 Invention company, we have been featured on the Nasdaq Tower in Times Square and have won multiple awards while scaling up fast; now revolutionizing the landscape of experiential education and supporting organizations internationally.
About the role
Collaborating with key stakeholders across the business, you will lead the delivery of the marketing strategy and campaigns designed to drive demand generation. Working closely with Sales, CX, LX, and Product teams, you will spearhead innovative and impactful initiatives that enhance brand visibility and generate external interest.
As a key contributor to executing the marketing strategy, you will play a vital role in achieving business goals and strengthening the brand's presence in the market. The right candidate needs to be excited by the challenge of working cross-functionally at a fast-paced, hyper-growth company.
The role is UK based and fully remote, although we do have shared working space in Bristol which gives us great focus on collaboration to deliver results.
Initially the role will be on a 6 month contract basis, with potential progression to becoming a permanent position.
What you'll do
- Collaborate closely with Sales and Product teams to execute the GTM plan
- Manage and optimise multi-touch ABM campaigns, focusing on tactical delivery and measurable outcomes
- Plan and execute programs and campaigns that build awareness and drive engagement with Virti’s products throughout the customer journey
- Oversee event planning and execution
- Regularly report on funnel metrics, analyze performance, and implement data-driven optimizations
- Refine the ICP and develop detailed buyer personas to guide targeted marketing efforts
- Work with external resources to develop a content plan aligned with the overall marketing strategy
- Manage relationships with agencies, ensuring high-quality deliverables for website optimization, SEO, digital presence, and content
- Coordinate digital content strategies across online platforms, driving traffic, engagement, and lead generation
- Monitor and measure marketing activity results, using insights to refine future campaigns
- Design and implement creative, tactical marketing strategies that effectively distribute content and enhance brand visibility.
Who you are
- 2 + years of marketing experience in a b2b growth start up
- Experience in executing on GTM plans, and adjusting these as the company grows
- Growing audiences and generating high-quality opportunities through targeting solutions with efficient and effective campaigns
- Hands-on, ability to execute and deliver results without a big team in the background
- Creative, self-driven, and with strong initiative
- Experience writing content
- Preferable Hubspot and Google Analytics experience
Benefits of working for Virti
- Competitive pay and excellent benefits including health cover and pension
- Access to free online counselling services via Spill
- 25 holiday days a year (plus one more if you wish to take one after your Birthday) + flexible working hours
- Remote work bursary, home office setup and remote work friendly
- Virti merch (hoodies, t-shirts, diary and more)
- Investment in your growth (coaching, live education, PDP investment)
Diversity promise
At Virti, we're committed to cultivating an environment that promotes equality, diversity, and inclusion. We are a global community, and we believe our unique qualities must be celebrated as they are critical to our innovation. It's essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, neurodiversity, or otherwise. Inclusion isn't just an initiative at Virti. We strive to embed it not just into our core values but throughout our entire ecosystem.
All you need is a passion and a desire to be part of our mission.